We created an IG filter for Shiseido to promote their S/S 23 key colors. The filter features an overlay of organic water-inspired shapes and movements, communicating the calming energy and soothing sensations of the brand's new colors. The filter's water-inspired design speaks to the rising interest in nature and the theme of restorative physical and mental health. The activation generated interest in Shiseido's new products and effectively positioned the brand as a leader in the beauty industry, focused on supporting overall well-being.