Coca-Cola
Byten21 collaborated with Belong Agency and Coca-Cola on a new campaign called "Open That Coca-Cola". We created an AR filter featuring music by Tyler, The Creator that allows users to share their shuffle dance with their friends on social media without needing to be a skilled dancer. The filter was used by influencers to show off their moves, highlighting the perfect match between AR filters and influencers. The campaign was a success, and the CokeShuffleChallenge filter was enjoyed by users on Instagram.