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AR Marketing for Hotels
AR marketing offers a range of possibilities for hotels, allowing them to create immersive and interactive experiences for their guests. From virtual tours of hotel rooms and facilities to interactive engagement with the surrounding area, AR has the power to create extraordinary experiences across the consumer lifecycle. In fact, 4 out of 5 brands that use AR report driving sales, acquiring new customers, and achieving performance metrics.
Stand out from the crowd - Best Practices for Implementing AR in Hospitality Marketing:
1. Define your goals: The historic Palácio Quitandinha, a former luxury resort hotel in Petrópolis, State of Rio de Janeiro, Brazil, launched an AR experience to commemorate the persona of Joaquim Rolla, an entrepreneur in the field of games and tourism.
source: @sescquitandinharj
2. Focus on the user experience: The Government of Singapore celebrated Chinese New Year in a COVID-resilient way by launching a fun and interactive Instagram AR game. This game encouraged millennials and gen-Zers to come up with more meaningful and varied phrases for Chinese New Year greetings.
source: @sg.gov
3. Measure and optimize: Belmond Ltd., a global company operating luxury hotels, train services, and river cruises, used a mini AR game to offer guests a unique and immersive experience related to their hotel vibe.
source: @belmond
Benefits of AR Marketing for the Hospitality Industry
Incorporating AR elements into social media ads offers a range of benefits for businesses in the hospitality industry, including:
1. Enhanced customer engagement: AR experiences are highly interactive and immersive, deepening the connection between companies and their audiences, leading to increased customer engagement and loyalty.
2. Online-to-offline integration: AR can bridge the gap between online and offline shopping experiences by enabling customers to try on virtual watches before making a purchase decision.
3. Differentiation from competitors: AR marketing provides a unique and innovative way to stand out in the highly competitive hospitality industry.
4. Increased brand awareness: AR experiences are highly shareable on social media platforms, enabling businesses to reach a wider audience and increase brand awareness.
5. Enhanced customer experience: AR marketing improves the customer experience by providing helpful information and creating memorable moments.
6. Improved sales and revenue: By attracting and engaging more customers, businesses can increase their sales and revenue, leading to long-term growth and success.
AR marketing holds enormous potential for the hospitality industry, enabling businesses to create immersive and engaging customer experiences. Whether you're a hotel, restaurant, or travel company, AR marketing can help you stand out from the competition, drive custom engagement, and foster loyalty. Don't miss out on the opportunity to leverage this cutting-edge technology in your marketing efforts.
We can help your hospitality business enhance its digital presence and connect with audiences on a deeper level through AR marketing. From ideation to production and deployment, we work closely with our clients to ensure their AR experiences are tailored to their specific needs and objectives. Contact our team of experienced AR creators today to take your hospitality marketing to the next level and create immersive social AR experiences.
