AR Marketing for Euro 2024
The excitement for Euro 2024 is palpable, and with the rise of Augmented Reality technology, fans are getting creative in how they show their support and engage with the tournament. AR filters have become a mainstay on social media, offering a fun and interactive way to connect with events and trends. We've prepared some great examples of how brands have utilized AR filters on social media during football tournaments, so you can get inspired.
Stand out from the crowd - Best Practices for Implementing AR for Euro 2024
Branded Frame: Euro 2024 has already released its official teaser AR filter, a simple frame that allows users to showcase themselves or anything with the branding of the upcoming tournament, boosting interest on social media.
source: @euro2020 on Instagram
Country Flag Face Paint: Similar to filters that display different club paintings on fans' cheeks, dynamic face paint filters can be created for each participating nation. This is an excellent way to increase fan engagement and let them show support for their team on social media.
source: Superbet on Snapchat
Football Portal: Engage the audience by immersing them in a virtual team dressing room where they can explore and tap on a jersey to be redirected to the online store. On TikTok and Snapchat, provide the opportunity for users to try on the jersey themselves.
source: JD Sports on Snapchat
Scan the Logo: Utilize scanning functionality, as exemplified by Lay's during Champions League matches, to allow users to dive into an immersive experience and win prizes.
source: @lays on Instagram
Mini-Games: Interactive games are always a perfect option for brands seeking to increase fan engagement and encourage users to spend more time with their brand. Create interactive games like the one developed for the German Football Association on TikTok by Byten21, allowing users to compare scores with friends.
source: Byten21
Football Try-on & Game: Interactive AR lenses, such as Adidas' lens for the Women's World Cup, transform users into professional football players, allow them to try on digital sneakers, and enjoy the interactive experience.
source: @adidas on Snapchat
Bracket: Let fans choose the best player of Euro 2024, predict the winning team, or engage in any other viral idea using an AR filter.
source: @housefootyy on TikTok
Benefits of AR Marketing for Euro 2024 Social Media Campaigns
Augmented Reality (AR) marketing for Euro 2024 promises a transformative approach for engaging football fans and boosting social media interactions. The following are some benefits of employing AR filters in social media campaigns specifically tailored for Euro 2024:
- Enhanced Fan Engagement: AR filters create a dynamic and interactive experience that captures the enthusiasm of the tournament. Fans can virtually paint their faces with their country's flag or wear the team's jersey, fostering a deeper connection with their team and enhancing their engagement with the event.
- Increased Social Media Visibility: By incorporating fun and visually appealing AR filters, such as team jerseys or branded frames, fans are more likely to share their experiences on social media. This organic sharing amplifies reach and visibility, thus increasing awareness of Euro 2024 across various platforms.
- Personalized Fan Experiences: AR allows fans to personalize their interactions with the tournament. Whether it’s stepping into a virtual dressing room or participating in a football-related game, AR creates unique, memorable experiences that cater directly to the interests and loyalties of fans.
- Innovative Brand Partnerships: Euro 2024 offers ample opportunities for innovative partnerships through AR filters. Brands can collaborate to create themed filters, such as virtual snack bowls or beverages, enhancing both fan experience and brand exposure.
- Direct Marketing Opportunities: AR filters can integrate direct calls-to-action, such as links to purchase official merchandise or tickets. This not only drives online sales but also bridges the gap between virtual engagement and tangible benefits.
- Real-Time Interaction and Feedback: AR filters can be used to collect real-time data from users, providing insights into their preferences and behaviors. This feedback is invaluable for adjusting marketing strategies and improving fan experiences throughout the tournament.
- Creating Buzz and Virality: Unique or particularly creative AR filters, such as predicting the tournament bracket or transforming users into their favorite football star, can go viral, creating significant buzz and drawing more attention to Euro 2024.
By leveraging the capabilities of AR, social media campaigns for Euro 2024 can significantly enhance fan interaction, create memorable experiences, and provide valuable data to marketers, all while driving the excitement and engagement surrounding one of the biggest sports events in the world.
