B&B Hotels Germany GmbH, as one of Europe’s leading budget hotel brands, is committed to providing guests with high-quality, affordable accommodations while continuously innovating its brand presence. The group operates over 850 hotels across 17 countries, with more than 200 locations in Germany.
At the 2024 EXPO REAL trade fair, B&B HOTELS collaborated with Byten21 to deliver an eye-catching visual showcase. Byten21, a creative technology expert, used advanced AI technology to produce dynamic video content that integrated B&B HOTELS’ brand elements with iconic German cityscapes. This immersive display featured not only cutting-edge AI-generated visuals but also a real-time countdown, allowing B&B HOTELS to stand out among exhibitors and captivate attendees with a memorable experience.
Project Concept & Creative Execution
AI-Generated Video Concept
Byten21 designed a unique AI-driven video for B&B Hotels, creatively transforming iconic German landmarks into imaginative representations of “beds” to highlight the brand's focus on comfort and ease. For example, the Brandenburg Gate became an oversized bedpost, while Munich’s Olympic Park transformed into a giant, foldable bed. This playful concept combined B&B Hotels’ core promise of a comfortable stay with distinctive German landmarks, giving audiences an engaging visual link between the brand and Germany’s cultural essence.
To bring this vision to life, the project combined advanced AI techniques with traditional video production, creating a cinematic atmosphere that balanced realism with creativity. AI models were meticulously trained to capture architectural nuances, allowing for precise yet imaginative transformations of iconic sites. By blending AI-generated scenes with carefully crafted animations, the video delivered a dynamic, immersive experience. This fusion of technology and artistry not only reinforced the brand’s identity but also invited viewers into a narrative where Germany’s iconic landmarks symbolized the warmth and hospitality of B&B Hotels.
Marketing Strategy Advantages
- High-Impact Visual Appeal
In a bustling trade fair setting like EXPO REAL, B&B HOTELS’ large-screen AI video display attracted significant attention with its powerful visuals, innovative design, and the seamless blend of brand themes with iconic cityscapes. Byten21’s creative solution helped B&B HOTELS cut through the noise and make a memorable impact on attendees. - Enhanced Brand Connection to the Locale
By transforming iconic German landmarks into inviting bed designs, Byten21 helped B&B HOTELS reinforce its brand image as welcoming and accessible while also anchoring the brand in the local context. This blend of cultural and brand elements strengthened the brand’s relatability and showcased B&B HOTELS’ commitment to providing comfortable, enjoyable stays in Germany and beyond. - Showcasing Innovation & Technological Savvy
By integrating AI-generated video content, Byten21 positioned B&B HOTELS as a forward-thinking brand that embraces the latest in digital technology. This futuristic approach attracted attendees interested in tech innovations, aligning B&B HOTELS with a cutting-edge, modern image. - 45% Increase in Audience Dwell Time
According to on-site metrics, attendees’ dwell time in front of B&B HOTELS’ display was 45% higher than average, as the dynamic countdown and captivating visuals kept them engaged longer. The countdown's anticipation factor encouraged viewers to stay, enabling B&B HOTELS to communicate its brand values effectively within a short window. - Targeted and Precise Brand Messaging
The dynamic content, crafted by Byten21, allowed B&B HOTELS to adjust its messaging flexibly according to audience interest. This segmented, engaging display ensured that the brand’s key messages were effectively conveyed to target audiences, whether they were drawn to AI innovation or curious about the brand’s cultural references.
Results
The innovative display at EXPO REAL proved to be a resounding success for B&B HOTELS. The AI-driven videos and dynamic countdown attracted large audiences, spurring significant conversation and interest. Many attendees were particularly intrigued by the creative reimagining of German landmarks, noting that it left them with a stronger impression of the B&B HOTELS brand. Post-event, the marketing impact continued to build, bringing in new followers and potential customers for the brand.
Conclusion
Byten21’s AI video and dynamic countdown display for B&B HOTELS at EXPO REAL successfully highlighted the brand’s modern, tech-forward approach and strong cultural connectivity. This fusion of technology and creativity not only amplified B&B HOTELS’ market presence but also reinforced its contemporary and innovative brand image. Moving forward, Byten21 aims to continue leveraging AI and XR technologies to provide clients with even more imaginative and impactful solutions, supporting their success on the global stage.
