Byten21

AR for a physical exhibition

Submerse in Time

   

To celebrate 20 years in the Hong Kong market, Panerai wanted to incorporate augmented reality (AR) into a physical event. Byten21 brought their static advertisement to life, allowing visitors to experience the atmosphere of the new Submersible QuarantaQuattro watch collection. Attendees could use the AR effect at the Landmark Atrium in Hong Kong, or through the official Panerai Instagram profile. This provided a unique and engaging way for visitors to interact with the brand and its new collection.

 

Platform

INSTAGRAM

Client

DG INNOTECH

Brand

PANERAI

 

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