Submerse in Time

Panerai

Client

DG Innotech

brand

Panerai

Platform

Instagram

try it

@panerai

About

Submerse in Time Exhibition in Hong Kong

AR filters are a great way of connecting the offline world with the online world. By exhibiting a QR code in your offline location, people can be transferred to the online world of the brand.

THE BRIEF

Italian luxury watch manufacturer, Panerai, wanted to use AR during a physical event in Hong Kong to celebrate 20 years in the market. Our task was to bring their static advertisement to life and allow everybody to experience the atmosphere of their new watch collection.

RESULTS

We successfully connected an offline event to the online world using an AR filter, which caused visitors to share their experiences from the pop-up store on social media.

THE HOW

We brought their static advertisements to life using the latest methods of AR creation and our secret tricks. Users had the chance to scan a QR code displayed in the pop-up store and share their videos and photos on Instagram.

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