D2 X PAC-MAN

Dsquared2

Client

Dsquared2

brand

Dsquared2 x Pac-Man

Platform

Instagram

TikTok

try it

@dsquared2

About

Pac-Man AR Game: Elevating Fashion Engagement

The Instagram AR Game transformed the promotion of the DSQ2 FW23 Capsule Collection on TikTok and Instagram, fostering interactive and enjoyable experiences for users. The game integrated a captivating user interface and branded visuals, encouraging users to engage with the latest apparel collection in a playful and nostalgic manner.

THE BRIEF

Create a social game filter that helps to promote the release of the DSQ2 FW23 Capsule Collection by adding enhanced interactivity and fun on TikTok and Instagram.

RESULTS

Users on TikTok and Instagram can create unique and entertaining content that showcases the DSQ2 FW23 Capsule Collection in a fun and engaging way. This can help to spread awareness about the collection, encourage user-generated content, and lead to increased participation, shares, and discussions surrounding the fashion release.

THE HOW

This game is developed using Spark AR and Effect House. It features a user-friendly game UI, along with on-brand graphics, animations, and interactive elements that capture the essence of the FW23 Pac-Man collection. The game draws inspiration from classic arcade games, requiring users to collect items from the latest apparel collection by Desquared2.

Gallery