2 Baddies Speedway

NCT 127

Client

Virgin Music

brand

NCT 127

Platform

TikTok

try it

@official_nct

About

NCT 127 new album release AR campaign

Gamified effects are perfect for encouraging users to try your effect multiple times. Each time, they can aim for a higher score, making it a more engaging and long-lasting experience.

THE BRIEF

The objective was to assist NCT 127 in promoting their latest album "2 Baddies", and promote their new track on social media, using interactive and fun way for their fans on TikTok.

RESULTS

Our efforts effectively increased album visibility and interactivity, drawing 2.1 million views in just two weeks. This led to thousands of videos being recorded with the AR effect, expanding the reach of the band on the platform.

THE HOW

We based the game's creative on the music video and successfully recreated it as a fun and engaging game. The end result allowed users to drive a trendy and futuristic "Porsche"-type car that they could control using head motion, while earning points as they drove along the track.

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