ALL KINDS OF SOCIAL AR
Our work
Byten21 created a gamified TikTok effect for K-pop group NCT 127 to promote the release of their new album, "2 Baddies". We based the game's creative on the music video and successfully recreated it as a fun and engaging game. The effect allows users to drive a trendy and futuristic "porsche" type of car, which they can control with head motion and earn points as they drive along a track. We are proud to have worked with NCT 127 on this project and to have supported the success of their new album.
Platform
TIKTOK
Client
VIRGIN MUSIC
Brand
NCT 127
The "Bighead Jetpack" AR effect was a major success for our studio, gaining widespread attention on Instagram and Snapchat and earning numerous awards. This playful effect, featuring small characters with oversized heads, quickly became a popular trend on the platform. Our team member Mikołaj from Byten21 conducted workshops with Meta to teach other creators how to recreate this distinctive effect. In addition, our studio produced a similar branded effect for eToro's Super Bowl campaign.
Platform
INSTAGRAM, SNAPCHAT
Brand
BYTEN21
To celebrate 20 years in the Hong Kong market, Panerai wanted to incorporate augmented reality (AR) into a physical event. Byten21 brought their static advertisement to life, allowing visitors to experience the atmosphere of the new Submersible QuarantaQuattro watch collection. Attendees could use the AR effect at the Landmark Atrium in Hong Kong, or through the official Panerai Instagram profile. This provided a unique and engaging way for visitors to interact with the brand and its new collection.
Platform
Client
DG INNOTECH
Brand
PANERAI
We created an AR effect for Kross, the largest bicycle manufacturer in Poland. This interactive filter allows users to choose a destination for their bike trip and find the greatest and most unique routes to cycle in Poland. The AR effect enhances the user's experience by providing a visual and interactive way to plan their bike trip, while also promoting Kross. as a leading provider of high-quality bicycles in the European market.
Platform
Client
VMS MEDIA
Brand
KROSS
We developed an AR effect that allows users to place a new Mitsubishi Eclipse Cross PHEV in their garage. This allows the brand to give a virtual product to its audience, allowing them to experience it at home and then visit a store to make a purchase. The ability to see the product in its own environment helps to strengthen the user's connection with it, making the experience more engaging and immersive. This innovative approach can help drive interest and sales for the brand.
Platform
Client
OXYMORON
Brand
MITSUBISHI MOTORS
Byten21 partnered with Trigger XR to bring a physical floral installation by Michaels and LaParis Phillips of Brooklyn Blooms to life digitally. Due to pandemic restrictions, their in-person event was canceled, so we created an AR experience featuring 3D flowers based on the faux flora used in the physical installation. Users simply smile to become surrounded by LaParis's hand-selected flower arrangement. This scalable campaign can be promoted both in-store and online, allowing Michaels and Brooklyn Blooms to showcase their faux floral collection to a wider audience.
Platform
Client
TRIGGER XR
Brand
MICHAELS FLOWERS
In collaboration with Happy Finish we developed a gamified TikTok effect for Vico's new product - Bad Monster Munch. The game, which was released in France, challenges users to catch falling chips as they fall. The game was a huge success on TikTok, with many users playing and sharing their scores. The use of gamification and AR technology helped to generate excitement and awareness for Vico's new product, and the game's popularity on TikTok helped to drive interest and engagement with the brand.
Platform
TIKTOK
Client
HAPPY FINISH
Brand
VICO
Byten21 developed an AR portal for the Kartell by Laufen bathroom collection. The portal allows users to easily step into a virtual room and explore the collection in augmented reality. Influencers were selected to receive branded packages containing a QR code that they could use to access the portal and share videos of the collection on Instagram. This innovative approach provided a unique and engaging way for consumers to experience the new bathroom collection.
Platform
Client
VMS MEDIA
Brand
KARTELL BY LAUFEN
Every once in a while, we like to create internal projects that allow us to test the new capabilities of AR software. This project, a game, is a great example of the innovative and engaging experiences we can create. Despite its small size, the game is packed with interesting features and demonstrates the potential of AR games on Instagram. The project was created during the hype for the popular Squid Game, and our team used Spark AR to recreate it in an engaging and interactive format.
Platform
Brand
BYTEN21
Our recent work for Olay limited edition campaign in collaboration with F.R.I.E.N.D.S. Together with Grey Singapore, we produced AR Quiz on Instagram to find out which Olay product is your best match and which F.R.I.E.N.D.S character you resemble based on skincare preferences and characteristics. This fun and engaging experience was available to users in the APAC and ANZ markets.
Platform
Client
GREY GROUP SINGAPORE
Brand
OLAY x F.R.I.E.N.D.S
To promote Amazon Prime Day in the US market, Byten21 created a simple falling object game where players could catch the best deals from the Amazon store. The game featured different products that fell at varying speeds, and became increasingly challenging as time passed. The campaign generated a significant reach, and the game was very popular on TikTok at the time. This fun and engaging approach to promoting Amazon Prime Day helped to drive interest and excitement among consumers.
Platform
TIKTOK
Client
SUBVRSIVE
Brand
AMAZON
Byten21 collaborated with Belong Agency and Coca-Cola on a new campaign called "Open That Coca-Cola". We created an AR filter featuring music by Tyler, The Creator that allows users to share their shuffle dance with their friends on social media without needing to be a skilled dancer. The filter was used by influencers to show off their moves, highlighting the perfect match between AR filters and influencers. The campaign was a success, and the CokeShuffleChallenge filter was enjoyed by users on Instagram.
Platform
INSTAGRAM, SNAPCHAT
Client
BELONG AGENCY
Brand
COCA-COLA
To celebrate Chinese New Year in a COVID-resilient way and promote kinship, particularly with families, Byten21 created a fun and interactive Instagram and TikTok game for millennials and gen-Zers. The game helps users come up with more meaningful and varied phrases beyond the common, basic ones typically used for Chinese New Year greetings. By participating in the game, users can expand their CNY greeting library and support the CNY film that MCI is releasing.
Platform
Client
GREY GROUP SINGAPORE
Brand
GOV.SG
Our team at Byten21 was excited to work with Snapchat on this project for eToro. As an extension of their Super Bowl ad, we created a lens that featured a person flying through a city based on their TV ad. We were given a tight timeline for this project, but our team was able to quickly develop and publish the lens on time. The feedback from eToro and Snapchat was overwhelmingly positive, and we were proud to have been a part of bringing this fun and engaging experience to users.
Platform
SNAPCHAT
Client
SNAP INC.
Brand
ETORO
We created an IG filter for Shiseido to promote their S/S 23 key colors. The filter features an overlay of organic water inspired shapes and movements, communicating the calming energy and soothing sensations of the brand's new colors. The filter's water-inspired design speaks to the rising interest in nature and the theme of restorative physical and mental health. The activation generated interest in Shiseido's new products and effectively positioned the brand as a leader in the beauty industry, focused on supporting overall well-being.
Platform
Client
JWALK
Brand
SHISEIDO
Our team specializes in creating custom AR effects using advanced technology such as 3D scans and motion capture. We can even scan a person's face remotely to create a realistic 3D avatar with lifelike movements. This opens up a world of possibilities, whether it's using a celebrity for your AR effect or a dancer for a TikTok video that can interact with users. At our studio, we are always excited to explore the capabilities of our equipment and find new ways to bring our clients' visions to life.
Platform
Brand
BYTEN21