AR for the new album release
2 Baddies Speedway
Byten21 created a gamified TikTok effect for K-pop group NCT 127 to promote the release of their new album, "2 Baddies". We based the game's creative on the music video and successfully recreated it as a fun and engaging game. The effect allows users to drive a trendy and futuristic "porsche" type of car, which they can control with head motion and earn points as they drive along a track. We are proud to have worked with NCT 127 on this project and to have supported the success of their new album.