View

Your brand, now playable!

We build branded games on Horizon Worlds, Roblox, TikTok and Snapchat - natively, authentically, and from within the culture.
ar lenses snapchatar filters tiktokar filters tiktokar filters meta spark
UGC Gaming

Why we build games, not ads

Gen Z and Gen Alpha are immune to traditional advertising. But they don’t ignore games on platforms like Horizon Worlds, Roblox, TikTok and Snapchat, especially those that are social and immersive.

Branded games on UGC platforms give brands a powerful way to connect through play, not persuasion. Games drive attention, build loyalty, and enable storytelling that feels native, not forced.

They also unlock monetization through virtual goods and offer real-time insights into user behavior, helping to drive real-world impact.

21.3M

PLAYERS AT ONCE - IN ONE ROBLOX GAME

In June 2025, a single user-generated game on Roblox reached 21.3 million concurrent players - the highest peak ever recorded, beating AAA titles like Fortnite or League of Legends.
Source: Roblox Developer Stats / Grow A Garden, 2025

82%

Play Games Weekly on TikTok

A whopping 82% of TikTok users play some form of game at least once a week, showing that on TikTok, gaming isn’t just content, it’s part of the platform’s culture.
Source: TikTok Business Insights

78%

Enjoy Roblox Brand Worlds

78% of Roblox users say they enjoy immersive brand experiences proving that branded games aren’t an interruption, but part of the fun.
Source: Roblox × Latitude study, March 2024
GET TO KNOW US
GET TO KNOW US
WE DELIVERED games & experiences FOR
Featured GAMES

KO Kickoff

Winner of “Best Social Experience” in the global Meta Horizon Creator Competition

STG x SpongeBob

Game with an iconic IP to announce the partnership and boost brand hero visibility.

Grammy Awards

Snapchat game for the 66th Grammys - 105M+ reach in 40 days, 4M views, 63K+ sign-ups
Our Awards
🏆 Best Social Experience
Meta Horizon Worlds Competiton
2025
🏆 Best AR/VR Application
The Best Social Awards
2024
🏆 Best in AR Social Media Filters
QLD XR Festival
2023
🏆 Best Effect House Creation
TikTok Effect House Paris
2022

Our process

HOW WE WORK
ar filters screen

Expertise

We create directly for platforms like Horizon Worlds, Roblox, TikTok and Snapchat. Our team understands what drives engagement and builds experiences that resonate with players.

Precision

Every project blends creative ambition with technical excellence. From the first sketch to final delivery, our work is polished, responsive, and made to perform.

Collaboration

We work closely with every client at every step. Fast iterations, transparent communication, and shared progress ensure we stay aligned and on track.
How We Work
How We Work
Voices from Clients and Community

One of the best-looking Horizon games I’ve seen to date.

Leading XR Developer on LinkedIn

The game has been a great success for us and continues to outperform my expectations.

Ray Stark - The Recording Academy (GRAMMYs)

Goes above and beyond to make sure the project goes to live successfully.

Minying Zhu - TikTok
WHERE BRANDS START TO PLAY

Let’s make your brand playable.

Let's talk
Let's talk
Learn more about innovative marketing and the use cases that you can apply in your campaigns.
Meta Horizon Worlds offers brands an innovative platform for immersive marketing through virtual experiences, user-generated content, data-driven insights, and direct engagement with Gen Z and Gen Alpha.
As the world goes digital, social AR emerges as a marketing game-changer in 2025, reshaping customer engagement and brand promotion.
Discover how Apple Vision Pro is transforming shopping with innovative, immersive applications across various industries.
Generative AI is transforming marketing by enhancing personalization and creativity. Discover the campaigns that have effectively leveraged this technology for impactful marketing strategies.